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Title
Text copied to clipboard!SEO Content Strategist
Description
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We are looking for an experienced and creative SEO Content Strategist to join our marketing team. The ideal candidate will be responsible for developing and executing content strategies that drive organic traffic, improve search engine rankings, and support overall business goals. This role requires a deep understanding of SEO best practices, content marketing, keyword research, and analytics.
As an SEO Content Strategist, you will collaborate with writers, designers, developers, and other marketing professionals to create high-quality, engaging content that aligns with our brand voice and resonates with our target audience. You will also be responsible for conducting content audits, identifying content gaps, and optimizing existing content to improve performance.
The successful candidate will have a strong analytical mindset, excellent communication skills, and a passion for staying up-to-date with the latest SEO trends and algorithm updates. You should be comfortable using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and others to inform your strategies and measure success.
This is a strategic role that requires both creative and technical skills. You will play a key role in shaping our content marketing efforts and ensuring that our content not only ranks well in search engines but also provides value to our audience.
If you are a data-driven thinker with a knack for storytelling and a proven track record of improving organic search performance, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and implement SEO content strategies to drive organic traffic
- Conduct keyword research and identify content opportunities
- Collaborate with content creators to produce high-quality, SEO-optimized content
- Perform content audits and optimize existing content for better performance
- Monitor and analyze SEO performance using tools like Google Analytics and SEMrush
- Stay updated on SEO trends and algorithm changes
- Create editorial calendars aligned with SEO goals
- Work with web developers to implement technical SEO recommendations
- Report on content performance and provide actionable insights
- Ensure content aligns with brand voice and marketing objectives
Requirements
Text copied to clipboard!- Proven experience as an SEO Content Strategist or similar role
- Strong understanding of SEO best practices and content marketing
- Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, etc.
- Excellent writing, editing, and communication skills
- Ability to analyze data and make data-driven decisions
- Familiarity with CMS platforms like WordPress
- Knowledge of HTML and basic web development is a plus
- Strong project management and organizational skills
- Ability to work collaboratively in a team environment
- Bachelor’s degree in Marketing, Communications, or related field
Potential interview questions
Text copied to clipboard!- Can you describe your experience with SEO content strategy?
- What SEO tools are you most comfortable using?
- How do you measure the success of your content strategies?
- Can you provide examples of content you’ve optimized for SEO?
- How do you stay current with SEO trends and algorithm updates?
- Describe a time when your SEO strategy significantly improved traffic.
- How do you balance SEO requirements with creative storytelling?
- What is your process for conducting a content audit?
- How do you collaborate with writers and designers?
- What role does user intent play in your keyword research?
